- The Activation Lab
THE CHALLENGE: Delivering the Psychiatric Experience
For this experiential photo activation we had to create an environment that reflects the psychiatric hospital from Amazon Prime’s new TV show Homecoming. We also had to consider that we would need to handle groups of 15-20 people quickly without delay.
SOLUTION: Custom Set Design, Volume Integration, and Creating the Environment
We partnered with Lead Dog CSM to create a custom set that reflects the processing center of a psychiatric hospital. We then set up 5 photo stations to quickly process the groups of 15-20 people. On top of that we had custom written scripts for each of our staff to act out with each participant.
HOW WE GOT THERE:
Custom Set Design
Animated overlay with instant sharing
Over 150k views on Instagram OR Over 1 million estimated impressions on Instagram
Featured on @AmazonPrimeTV and @HomecomingTV
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385 unique pieces of content created