- The Activation Lab
Manchester United x HCL
THE CHALLENGE: Create the Experience of being on a MCU Field with Custom Jerseys
For this experiential photo event we had to create a Soccer Experience for MCU's digital partner HCL by using our Green Screen and Photoshop skills. One thing we had to consider when creating these Custom Jerseys was that we would need to handle groups of 15-20 people quickly without delay. On top of that we would have each family choose their jersey number on-site and have their last name put onto each jersey.
We used our Green Screen for HCL employees and their families to make it look like they are at MCU's soccer field. We then had a Photoshop specialist type in the family's name and jersey number with MCU fonts.